Cut Expenses

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80% of all new businesses fail in the first 5 years.

The reason most businesses fail is simple: too little profit, too many expenses. That's hardly news, but still, how do you keep your business from becoming a grim statistic? You have to change your attitude about expenses.

You see, most companies treat "profit" as whatever is left over after all the expenses are paid. Their formula looks like this:

That, my friends, is a recipe for failure. Profit is the only reason you are in business, but if you treat profit like a residual, you won't be in business long.

The best companies in the world actually have a different formula for profit. Would you like to know what it is? (Keep it under your hat - this is top secret stuff.) Here it is:

Do you see the subtle but important difference? You must always manage for profit. Every Expense you incur should be managed as a percentage of Sales. If you do that, you always make a Profit. Is it a lot of work to get to that point? Of course it is! That's why so few companies do. It's hard work, but it is worth it - and I can show you how to get there in a hurry.