Grow Sales
Three Simple Secrets to Boosting Your Revenue
Are your sales lagging? Many small business owners are so busy "putting out fires" that they forget about the basics. Here's a quick reminder of three
simple things you can do to increase sales.
- Calculate the lifetime value of a customer, and then think of every prospect who contacts you as representing that amount of money.
When you think about the value of your customers over the lifetime of the business, it changes the decisions you make about how to spend
your time and money.
- Capture the email address of every contact. It doesn't matter how they contact you - phone, email, face-to-face - you must capture
their email address. Perhaps there is nothing you can sell them today; tomorrow that could change. But if they don't know how to get in touch with
you when they do want to buy, then you lose that sale. Get their email address - no exceptions.
- Personalize your website with a photo of yourself, spouse and family. We live in a culture dominated by faceless mega-corporations that
refuse to take responsibility. One of our main advantages as a small business is that you can show your customers a real human face.
Put your face out there. Put your face out there. Put your face out there.
I want to help you. Call me now.
Three Simple Secrets to Boosting Your Revenue
Are your sales lagging? Many small business owners are so busy "putting out fires" that they forget about the basics. Here's a quick reminder of three simple things you can do to increase sales.
- Calculate the lifetime value of a customer, and then think of every prospect who contacts you as representing that amount of money. When you think about the value of your customers over the lifetime of the business, it changes the decisions you make about how to spend your time and money.
- Capture the email address of every contact. It doesn't matter how they contact you - phone, email, face-to-face - you must capture their email address. Perhaps there is nothing you can sell them today; tomorrow that could change. But if they don't know how to get in touch with you when they do want to buy, then you lose that sale. Get their email address - no exceptions.
- Personalize your website with a photo of yourself, spouse and family. We live in a culture dominated by faceless mega-corporations that refuse to take responsibility. One of our main advantages as a small business is that you can show your customers a real human face. Put your face out there. Put your face out there. Put your face out there.
